04/01/2024 | Press Release

Bosch Auto Service Salinas Celebrates Grand Opening

Bosch Auto Service Salinas is the first workshop to join the Bosch Auto Service franchise program

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  • Bosch Auto Service Salinas is the first workshop to join the Bosch Auto Service franchise program
  • Formerly Dick Adams Automotive, Bosch Auto Service Salinas maintains its team of skilled technicians and specialists
  • The workshop has access to Bosch resources, tools, equipment, training, technology and business solutions

Oakbrook Terrace, Ill. – Bosch Automotive Workshop Services LLC (Bosch Auto Service) celebrated the grand opening of its first workshop franchisee in Salinas, California on Monday. Bosch Auto Service Salinas opened to the public on May 20, 2024, and offers complete auto repair services. Jim Adams, owner of Bosch Auto Service Salinas – formerly Dick Adams Automotive – is the first owner to join the Bosch Auto Service Franchise.

Bosch Auto Service Salinas builds on Adams’ extensive experience, having served the Salinas community for almost 50 years. The shop received significant upgrades, including a full interior and exterior Bosch Auto Service rebrand, a new vehicle alignment machine and a new ADAS machine for calibration and servicing, along with access to Bosch resources, tools, equipment, training and business support, including software and management resources to streamline servicing and workflow.

“We’re proud to have furthered our commitment to the local community through the opening of Bosch Auto Service Salinas,” said Jim Adams, owner of Bosch Auto Service Salinas. “Our staff and technician team remain unchanged, allowing us to continue to serve our customers with the same level of customer service and quality that’s expected. We’re happy to offer an advanced customer experience with access to state-of-the-art emerging technologies, and a new online scheduling tool to aid in customer convenience.”
Bosch Auto Service Salinas franchise owner Jim
The Bosch Auto Service Franchise program builds on more than 135 years of shop-support experience from Bosch workshop concepts, assisting workshops in the independent Automotive Aftermarket by offering a business model rooted in technology-driven strategy and trusted experience from the brand’s extensive OE and aftermarket relationships. Workshops who join the franchise will gain access to Bosch resources, tools, equipment and new technology for their business.
About Bosch

The Mobility Aftermarket division (MA) provides the aftermarket and repair shops worldwide with modern diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, products developed in-house and specifically manufactured for the aftermarket, as well as services. About 16,000 associates, as well as a global logistics network, ensure that spare parts reach customers quickly and on time. MA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 15,000 workshops, and more than 1,000 “AutoCrew” partners. In addition, with Bosch Classic, MA supports owners of classic cars with a wide range of spare parts and services.


Additional information can be accessed at www.boschaftermarket.com

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